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Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content” on Thursday, one week after he pledged to spend 2018 “making sure that time spent on Facebook is time well spent”.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.
“The balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other,” Zuckerberg wrote in a Facebook postannouncing the change. “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”

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